SAURAV WAGH — DIRECTOR. VIBE CODER. EXECUTIONER.
INDEX.HTML // V.2026.07.04
SAURAV WAGH.
DIRECTOR. VIBE CODER.
EXECUTIONER.
I DON'T JUST PLAN.
I SHIP.
// SYSTEM STATUS
> SYSTEM STATUS: ONLINE
> CURRENTLY: BUILDING @ MONDEE/TABHI
> AI_CREDITS_BURNED: 10,00,000+
> COFFEE_LEVEL: CRITICAL
> ROLE: DIRECTOR, CREATORS & CONTENT
> LOCATION: PUNE, INDIA
[ TERMINAL v2.6.0 ]
EXECUTION > PERFECTION /// 100 MEETINGS A DAY /// REAL SH*T WORK /// LOOP ENGINEERING /// GTM MASTERY /// VIBE CODING /// AGENTIC COMMERCE /// EXECUTION > PERFECTION /// 100 MEETINGS A DAY /// REAL SH*T WORK /// LOOP ENGINEERING /// GTM MASTERY /// VIBE CODING /// AGENTIC COMMERCE ///
I AM A GENERALIST, THANKS TO AI. I WORK ACROSS THE CONTENT & CREATORS ECONOMY. AT THE CORE, I AM AN EXECUTIONER. I BELONG TO SALES, BUSINESS DEVELOPMENT, AND MARKET PARTNERSHIPS. WE DON'T JUST PLAN — WE EXECUTE. WE ARE THE PEOPLE WHO GET THINGS DONE ON THE GROUND.
— ENGINEER BY PROFESSION. MASTER OF THE FAST-PACED STARTUP ENVIRONMENT. DATA-DRIVEN. TECH-FIRST. —
// CURRENT CHAPTER
ARCHITECTING THE CREATOR ECONOMY OS.
Director, Creators & Content @ Mondee / Tabhi Holdings. Tasked with building a business unit from absolute zero. Backed by a $4B travel tech legacy. Operating at the intersection of Agentic Commerce, Content, and AI. I am responsible for building an entire business unit from scratch — focused on Content Creation, Content Marketing, Creator's Community, Marketing, and Business Development.
// THE ECOSYSTEM
THE THREE PILLARS.
01. AARNA — THE IDEA TO BUSINESS OS An operating system for any service provider, solo founder, or person with just an idea. 9 strict ways to digitise. 315 business types. 25 AI agents. FinTech. MarTech. The entire platform runs on AI agents orchestrating everything.

02. ABHEE — THE HYPERLOCAL EXPERIENTIAL MARKETPLACE The consumer app and distribution channel. Travel, Experiences, Creator, Retail, Healthcare & Wellness, Real Estate. Starting with the travel economy first.

03. TABHI HOLDINGS — THE LEGACY & SCALE A $4 billion transactional travel technology company based in Austin, Texas. 21 countries. 25 businesses acquired. 2M+ hotel inventory. 125M+ consumers. 65K travel professionals. Backed by TCW Group and Morgan Stanley.
// CATEGORY CREATION
THE CREATORS-PRENEUR.
A term I introduced as our own IP. A Creatorprenuer is a person who has the ability, skill, and capability of a creator and an entrepreneur, along with creativity. They are in the mindset of a creator and an entrepreneur. Through the "Creator as CMO" model, we turn influencers into Chief Marketing Officers for 10,000+ businesses.
// THE MANDATE
BUILDING FROM ZERO.
Generalist across Content & Creators Economy. Sales. Business Development. Market Partnerships. GTM strategies. GTM tech. GTM presentations. GTM decks. We excel in taking products to market. We are masters in execution on the ground.
CREATORS MANDALA /// AGENTIC COMMERCE /// CREATOR AS CMO /// 9 WAYS TO DIGITISE /// $4B TRAVEL LEGACY /// CREATORS MANDALA /// AGENTIC COMMERCE /// CREATOR AS CMO /// 9 WAYS TO DIGITISE /// $4B TRAVEL LEGACY ///
// THE CREATORS ECOSYSTEM
WE TURN CREATORS INTO CMOs.
// CREATOR AS A CMO
EVERY CREATOR IS A CHIEF MARKETING OFFICER.
Introducing "Creator as a CMO" for the organisation. Every creator becomes a CMO of thousands of businesses on the platform. Creators earn out of it, creating business together with visibility in the form of marketing and content. This is a freaking complex commercial model — 90-99.9% of it built by me. Financial engineering: giving percentages to Aarna, to the business, and to the Creatorprenuer. 1 Lakh (100,000) creators database with extremely well-digitized information. Huge amount of inventory from API providers to attach to the content of the creators.
// CREATORS MANDALA
COMMUNITY-LED GTM.
A community-led GTM approach where we did creator meetups in the field. With Decathlon, local creator partners, and agencies across multiple locations. Inviting creators, influencers, and business owners, showing them the product, the vibe-coded web app (aarnaos.com), and the Figma screens. Taking feedback, understanding the market, and understanding the consumer's pulse. People's conversations, loving people — that is what we are.
// CREATHON
48-HOUR CREATOR HACKATHON.
One of the best GTMs we crafted. Bringing creators and influencers, showing them themes. Themes change every minute. They choose one. Within 48 hours, they create content, do production/post-production, and upload it. Building our own digital asset library — like our own Shutterstock for businesses.
// CREATOR ACADEMY
MASTERCLASSES.
Our own curriculum: editing, writing, videography, creative entrepreneurship. Consumer-to-Creatorprenuer masterclasses to teach other people in the market. Building the next generation of creator-entrepreneurs.
// CONTENT STUDIOS
STATE-WIDE HUBS.
Out of 10,000 experiences, only 25% had a creator's video. We started building Creatorprenuer-led content studios across India. Every state will have a content distribution hub. People pay for requirements and get work done, following SOPs.
// CREATOR & CONTENT PARTNERS
100+ PARTNERS ONBOARDED.
Brought on board 100+ partners: micro-creator networks, influencer marketing agencies, digital marketing agencies, creator communities. These people are the distribution of the market. We are masters of sales and masters of business and partnerships. Like selling sand in the desert — that was something we used to do.
// GO-TO-MARKET WARFARE
SELLING SAND IN THE DESERT.
// MYAARNA.LINK
1,000 INFLUENCERS IN 10 FREAKING DAYS.
I vibe coded the entire vision of this product. A counter to Linktree — a free digital presence for creators. I bought the domain MyAarna.Link for the organisation. Within 10 freaking days, we plotted 1,000 influencers and businesses using MyAarna.Link. Word of mouth and networking were the core ways. I got very good feedback from legacy founders and good acknowledgement from leadership for this fabulous work.
// 10K EXPERIENCES
10,000+
EXPERIENCES
CURATED.
Deep market research using Perplexity. 40 experience types and 900+ themes. Across 425 cities serviced by 315 business types. Converted into a GTM product where AI agents orchestrate creation. Loop engineering was the biggest thing I learned.
// 10K BUSINESSES
10,000
BUSINESSES
ONBOARDED.
Identified for the platform. The entire application is an Agentic Commerce application. 9 different strict ways by which a business can get digitised in the ecosystem.
// MICE EVENTS — THE REAL SH*T WORK
100 MEETINGS A DAY. ON THE FLOOR.
WAVES. SATTE. IITM. OTM. GYPSY TRAVEL FEST. The biggest in the industry. With our team, we used to do 100 meetings a day. Talking to 100 people, doing 100 conversations. Getting them onboarded, explaining the project, getting videos recorded. This is master's work — going on the field, talking to people. Real sh*t work that we have done there. Booting up conversations, closing on the floor.
// CAMPAIGNS FOR BHARAT
50+ ORIGINAL CONCEPTS.
50+ original concepts already created with AI-generated videos. From Jagannath Puri to Ashadhi Ekadashi to Diwali. Concepts around Saraswati, Parvati, and Padma — "keep the flame burning". Premium quality GTM curated by a fantastic creative team. Writing micro-concepts, spiritual, and cultural GTMs because we are masters of content and understand the pulse of consumers in India. User-centred content: product, on-office, external, and team engagement videos. Researched mythological dramas and cultural experiences to create engaging content.
VIBE CODE /// LOOP ENGINEERING /// 10 LAKH AI CREDITS BURNED /// SOLO-ARCHITECT /// 315 BUSINESS TYPES /// 25 AI AGENTS /// VIBE CODE /// LOOP ENGINEERING /// 10 LAKH AI CREDITS BURNED /// SOLO-ARCHITECT /// 315 BUSINESS TYPES /// 25 AI AGENTS ///
// VIBE CODING ARSENAL
WHAT 10 DEV TEAMS DO, I SOLO-ARCHITECTED.
// WHAT WAS VIBE CODED
THE ENTIRE AARNAOS.COM — SOLO.
I was totally responsible for vibe coding the entire vision of Aarna OS. One of the initial vibe coders of the industry. Burnt more than 10 lakh rupees worth of credits on vibe coding. The entire vision productionised within three operational months.

What was built:
• Digitisation of businesses using 10 ways
• 315 business types identified
• Mathematical logics and business logics for onboarding and assessment
• User assessment journey with an AI avatar integrated
• Personalised dashboards with 25 agents assigned
• FinTech, SkillTech, MarTech features
• Use orchestration and support systems (creators can create and sell courses using 7 different methods)
• Social commerce features, settings, analytics

The entire aarnaos.com is entirely vibe coded — this is crazy in the market!
// THE ARSENAL
WE ATE, SLEPT, AND REPEATED THIS.
[ AI MODELS ]
Kimi
Qwen
GPT
Claude
Gemini
[ AGENTS ]
n8n.io Workflows
Loop Engineering
Scraping Bots
AI Agent Automation
Admin Panels
[ GTM / DECKS ]
Genspark.ai
Perplexity
Canva
Figma
Prompt Engineering
> 10 LAKH+ AI CREDITS BURNED. WORTH EVERY RUPEE.
// AI AGENTS & AUTOMATION
AGENTIC COMMERCE ORCHESTRATION.
Building AI agents and workflows on n8n.io. Getting agents into the loop. Building AI agent automation tools, our own GTM tools, and admin panels for Aarna OS sales. Prompt & Loop Engineering: writing skills, building skills, loop engineering. Using AI agents for scraping and building scraping workflows. The entire platform runs on AI agents orchestrating everything — from business digitisation to content creation to fulfilment.
// RESEARCH & MARKET INTELLIGENCE
DATA-DRIVEN STRATEGY.
Used tools like Perplexity to do deep, dedicated research on our niche. Understanding SEO, AGO (Generative Engine Optimization), performance marketing, and how people consume. Data-driven strategy and product-driven medium strategy. Replicating data from the travel industry to understand upcoming events and market shifts. Getting everything documented and structured as dashboards on Excel sheets. Every leadership person has clarity and transparency. Dashboards maintained for every single vertical.
// CONTENT PRODUCTION ENGINE
THE REAL SH*T WORK. ON THE FIELD.
// THE PRODUCTION PIPELINE
PRE. PRODUCTION. POST. SOP.
PRE-PRODUCTION
Scripting (multiple versions), conceptualisation, creator shortlisting, costumes, crafts, and recce (location scouting).
PRODUCTION
Professional setups, iPhone shoots, Sony FX3 cameras, Drones, DJI Osmo Pocket cameras, and all the lighting rigs. All setups done by us. Going on field with my team, acting as content creators.
POST-PRODUCTION
Using third-party studios for color grading, sound effects, and editing, all following one strict SOP.
200+ travel experiences created. This was to show the industry how our travel experiences look like. Fabulous work done by our team in the least amount of time.
// ORIGINAL TRAVEL PRODS
200+
ORIGINAL TRAVEL
EXPERIENCES.
Sony FX3. Drones. SOPs. Professional setups. iPhone shoots. DJI Osmo Pocket. All done by our team. Fabulous work in the least amount of time.
// CAMPAIGNS FOR BHARAT
50+
ORIGINAL
CONCEPTS.
AI-generated videos. From Jagannath Puri to Ashadhi Ekadashi to Diwali. Spiritual and cultural GTMs. Masters of content who understand the pulse of consumers in India.
// DESIGN & DOCUMENTATION
FIGMA. CANVA. MIND MAPS. CLARITY.
Figma: Thousands and thousands of screens (mobile and desktop). Aarna is such a big infrastructure. Sitting with technology teams every day, reviewing screens screen by screen.

Canva — My Second Home: Creating decks, presentations, whiteboards. The user-flow diagram of Aarna was designed by me. Divided into very simple modules. This is architectural work.

Mind Maps: Converting every single process into mind maps. Aarna in a very simple shape: Onboarding → Discovery & User Assessment → Store Creation & Digitisation → MarTech → SkillTech → Analytics → Servicing, Fulfilment & Earnings. Converting complexity into simplicity — that is the beauty. I love clarity in my life, in my product, and in the work that I do.
// LEADERSHIP & TEAM MANAGEMENT
I DEFEND MY TEAM.
I am proud to say that I'm an extremely good leader today. I defended my team and stood by the management. Conveyed messages — bad and good — from leadership to my team, and vice versa. I lead from the front. We set our own ETAs and timelines with transparency. Our work was converted into SOPs and given across the organisation. We were the trendsetters. Building our own replacements: every single work can be converted into an SOP so the organisation never feels any backwardness.
REAL SH*T WORK /// SELLING SAND IN THE DESERT /// MICE DOMINANCE /// CREATORS MANDALA /// 500% REVENUE GROWTH /// REAL SH*T WORK /// SELLING SAND IN THE DESERT /// MICE DOMINANCE /// CREATORS MANDALA /// 500% REVENUE GROWTH ///
// PAST BATTLES
THE FOUNDATION. THE GRIND. THE PROOF.
// LINEO — CHIEF BUSINESS OFFICER (FOUNDING MEMBER)
INDIA'S 1st GaaS. 500% REVENUE GROWTH.
Contributed to company growth as a founding member. Collaborated with clients, partners, and team. Introduced and redesigned Lineo as India's 1st Growth-as-a-Service (GaaS) agency.

Conceptualized a 6-level end-to-end growth funnel: "awareness, acquisition, activation, revenue, retention, referral" so as not to limit ourselves to only marketing. Translated metrics (impressions, rankings, reach) into actionable insights, which generated direct revenue.

Leveraged a tech-first approach, by thinking out of the box to develop and implement data-driven marketing strategies, maximizing ROI for 16+ clients. Contributed to 7+ business functions of Marketing, Research, Brand Management, Communication, Automation, Business Development, and Technology.

Served 70+ businesses, 12+ industries, and built 5 startups from scratch with a 60% client retention. Delivered 500% revenue growth.
// GLOBALSPIN — VP MARKETING & ORGANISING COMMITTEE
8TH INNOVATION SUMMIT. 25+ SPONSORS.
VP Marketing (April 2024-Present): Conducted market and competitor analysis to identify challenges and new opportunities. Identified 25+ sponsors for 6 titles, created marketing budgets, and forecasted prospective partners. Developed a marketing plan for the summit, and presented it to the board, organising committee, partners, and 5+ prospective sponsors for Medical Tourism.

Organising Committee (Dec 2023-Mar 2024): Organized the 8th Globalspin Innovation Summit 2024 formulated to empower MSMEs and startups for growth and sustainability via technology and innovation. Co-organized by National Small Industries Corporation (NSIC), co-powered by Hindustan Petroleum (HP), supported by the Ministry of MSME, MeitY Startup Hub, and Startup India — Govt. of India. Centralized the database of prospects on CRM, & set up the automation, which led to a 50% increase in efficiency. Marketed appropriate ICPs, distribution channels, and brand communication, resulted in 100% early bird.

Marketing & Technology Manager (Dec 2022-Dec 2023): Designed, developed, and maintained the Globalspin website. Managed 7+ aspects of marketing including social media, SEO, lead generation, email marketing, and brand communication. Executed successful brand awareness & PR campaigns. Participated and networked with 11+ foreign delegates — USA, UK, UAE, Russia, Israel, Indonesia, Bangladesh, Singapore, Mauritius, Zimbabwe, and South Africa.
// UDAAN SKILL ACADEMY — CO-FOUNDER
TOP 100 STARTUPS 2023. 5,868 STUDENTS.
Designed and developed the website and Learning Management System (LMS). Initiated customized digital campaigns on social media and acquired 5,868 students, 2,764 students attended courses, and 2,449 students got certified and trained.

Worked with renowned organizations:
• National Skill Development Corporation (NSDC)
• NIFT Foundation for Design Innovation (NFDI), Ministry of Textiles, Govt of India
• National Institute of Micro, Small and Medium Enterprises (NI-MSME), Ministry of MSME, Govt of India

Negotiated and executed partnerships with Snapper Future Tech, Calculus, C#Corner, Cybercorp, India Blockchain Alliance, and India Blockchain Institute.

Top 100 Startups 2023 — Leap to Unicorn by Headstart Foundation with IDFC First Bank & CNBC TV18.
// ACCENTURE
APPLICATION DEV ASSOCIATE.
Jan 2022 — Dec 2022. Pune, India. Discovered business requirements of client. Mapped solutions & reported regular updates to the project. Business logic mapping.
// INTERNSHIPS
Digital Marketer @ Influnc (Jan 2021-Dec 2021)
Web Developer @ NinthSem (Sept 2020-Dec 2020)
Technology Consulting @ Deloitte (June 2020-July 2020)
// EDUCATION & ACTIVITIES
B.E. E&TC. SKNCOE.
B.E (E&TC) — SKNCOE, Pune University — 2021 — 7.78 CGPA
Class XII — Pemraj Sarda College, Ahmednagar — 2017 — 74.9%
Class X — D.S.E.M, Ahmednagar — 2015 — 85.2%

Activities:
Head of Photography, ELESA, SKNCOE (July 2021-June 2021)
Deputy Head of Photography, ELESA, SKNCOE (July 2019-June 2020)
// VERSION HISTORY
THE FULL CHRONOLOGY.
[2024 - PRESENT]
DIRECTOR, CREATORS & CONTENT @ MONDEE / TABHI HOLDINGS
Building Aarna OS, Abhee.ai. 10k experiences. 10k businesses. Agentic Commerce. Vibe coding the entire vision solo.
[2024 - PRESENT]
VP MARKETING @ GLOBALSPIN
8th Innovation Summit. 25+ sponsors. NSIC, HP, Ministry of MSME. Marketing budgets and forecasting.
[2022 - PRESENT]
CBO @ LINEO (FOUNDING MEMBER)
India's 1st GaaS. 500% revenue growth. 70+ businesses. 12+ industries. 5 startups from scratch. 60% retention.
[2022 - PRESENT]
CO-FOUNDER @ UDAAN SKILL ACADEMY
Top 100 Startups 2023. 5,868 students. 2,449 certified. NSDC, NIFT, Ministry of Textiles.
[DEC 2023 - MAR 2024]
ORGANISING COMMITTEE @ GLOBALSPIN
8th Globalspin Innovation Summit. 50% efficiency increase. 100% early bird. CRM automation.
[DEC 2022 - DEC 2023]
MARKETING & TECHNOLOGY MANAGER @ GLOBALSPIN
Website design & development. 7+ marketing aspects. 11+ foreign delegates. Brand awareness & PR.
[JAN 2022 - DEC 2022]
APPLICATION DEVELOPMENT ASSOCIATE @ ACCENTURE
Business requirements discovery. Solution mapping. Business logic mapping.
[2021]
B.E. E&TC — SKNCOE, PUNE UNIVERSITY
7.78 CGPA. Head of Photography @ ELESA. Internships: Influnc, NinthSem, Deloitte.
[2015 - 2017]
SECONDARY & HIGHER SECONDARY
Class X: 85.2% (D.S.E.M). Class XII: 74.9% (Pemraj Sarda College).
// THE NUMBERS DON'T LIE
METRICS DASHBOARD.
10,000+
EXPERIENCES
CURATED.
[425 Cities. 900 Themes.]
1,000+
INFLUENCERS
IN 10 DAYS.
[MyAarna.Link GTM]
500%
REVENUE
GROWTH.
[Lineo GaaS Agency]
200+
ORIGINAL
TRAVEL PRODS.
[Sony FX3. Drones. SOPs.]
5,868
STUDENTS
ACQUIRED.
[Udaan Skill Academy]
70+
BUSINESSES
SERVED.
[Lineo GaaS]
12+
INDUSTRIES
COVERED.
[Lineo Portfolio]
25+
SPONSORS
IDENTIFIED.
[GlobalSpin Summit]
// VALIDATED BY
TOP 100 STARTUPS 2023.
  • NSDC
  • MINISTRY OF MSME
  • MINISTRY OF TEXTILES
  • NIFT FOUNDATION
  • TCW GROUP / MORGAN STANLEY (Via Tabhi)
  • HEADSTART FOUNDATION / IDFC FIRST BANK / CNBC TV18
  • NATIONAL SMALL INDUSTRIES CORPORATION (NSIC)
  • HINDUSTAN PETROLEUM (HP)
// SKILLS ARSENAL
THE FULL STACK.
Prompt Engineering | Web Design | Market Research | Go to Market | Content Strategy | Content Marketing | Digital Marketing | Social Media | SEO/SGE | Meta | Google Ads | Marketing Analytics | CRM Management | Marketing Automation | Creative Direction | Canva | Midjourney | Partnership Development | Business Development | Travel & Product Photography | Concept Drawings | Leisure Travel | Business Podcasts | Networking & Public Speaking | Spirituality

Languages: English, Hindi, Marathi.
CLARITY IS KING /// SYSTEMATIZE EVERYTHING /// BUILD YOUR OWN REPLACEMENT /// DEFEND THE TEAM /// LEAD FROM THE FRONT /// CLARITY IS KING /// SYSTEMATIZE EVERYTHING /// BUILD YOUR OWN REPLACEMENT /// DEFEND THE TEAM /// LEAD FROM THE FRONT ///
// BEYOND THE TERMINAL
THE HUMAN BEHIND THE EXECUTION.
// INTERESTS
📷PRODUCT & TRAVEL PHOTOGRAPHY
🎙️BIZ PODCASTS & PUBLIC SPEAKING
📿SPIRITUALITY & DEEP MEANING
🎨CONCEPT DRAWINGS & SKETCHING
✈️LEISURE TRAVEL & EXPLORATION
🤝NETWORKING & BUILDING RELATIONSHIPS
I love clarity. In my life, in my product, in my work. Converting complexity into simplicity — that is the beauty.
// THE BOTTOM LINE
I AM A PERFORMER.
This is the entire freaking work that we have done. I stood by my word. I have always delivered. I am a performer. I have won every battle, every game. That's why I've always gotten approved. I've worked on my toes.

Wonderful journey. Wonderful work. I don't just plan. I deliver. Need a GTM strategy? Need to vibe code a vision? Need someone to do the real sh*t work on the ground? I'm the person who gets things done.
LET'S BUILD
SOMETHING
RAW.
Need a GTM strategy? Need to vibe code a vision? Need someone to do the real sh*t work on the ground?

I don't just plan. I deliver. I ship. I execute. I architect. I defend the team. I lead from the front.

Pune, India — Available for partnerships, advisory, and building from zero.
PHONE: +91 77699 15157
LINKEDIN: linkedin.com/in/saurav-wagh
LOCATION: Pune, India