// CONTENT PRODUCTION ENGINE
THE REAL SH*T WORK. ON THE FIELD.
// THE PRODUCTION PIPELINE
PRE. PRODUCTION. POST. SOP.
PRE-PRODUCTION
Scripting (multiple versions), conceptualisation, creator shortlisting, costumes, crafts, and recce (location scouting).
PRODUCTION
Professional setups, iPhone shoots, Sony FX3 cameras, Drones, DJI Osmo Pocket cameras, and all the lighting rigs. All setups done by us. Going on field with my team, acting as content creators.
POST-PRODUCTION
Using third-party studios for color grading, sound effects, and editing, all following one strict SOP.
200+ travel experiences created. This was to show the industry how our travel experiences look like. Fabulous work done by our team in the least amount of time.
// ORIGINAL TRAVEL PRODS
200+
ORIGINAL TRAVEL
EXPERIENCES.
EXPERIENCES.
Sony FX3. Drones. SOPs. Professional setups. iPhone shoots. DJI Osmo Pocket. All done by our team. Fabulous work in the least amount of time.
// CAMPAIGNS FOR BHARAT
50+
ORIGINAL
CONCEPTS.
CONCEPTS.
AI-generated videos. From Jagannath Puri to Ashadhi Ekadashi to Diwali. Spiritual and cultural GTMs. Masters of content who understand the pulse of consumers in India.
// DESIGN & DOCUMENTATION
FIGMA. CANVA. MIND MAPS. CLARITY.
Figma: Thousands and thousands of screens (mobile and desktop). Aarna is such a big infrastructure. Sitting with technology teams every day, reviewing screens screen by screen.
Canva — My Second Home: Creating decks, presentations, whiteboards. The user-flow diagram of Aarna was designed by me. Divided into very simple modules. This is architectural work.
Mind Maps: Converting every single process into mind maps. Aarna in a very simple shape: Onboarding → Discovery & User Assessment → Store Creation & Digitisation → MarTech → SkillTech → Analytics → Servicing, Fulfilment & Earnings. Converting complexity into simplicity — that is the beauty. I love clarity in my life, in my product, and in the work that I do.
Canva — My Second Home: Creating decks, presentations, whiteboards. The user-flow diagram of Aarna was designed by me. Divided into very simple modules. This is architectural work.
Mind Maps: Converting every single process into mind maps. Aarna in a very simple shape: Onboarding → Discovery & User Assessment → Store Creation & Digitisation → MarTech → SkillTech → Analytics → Servicing, Fulfilment & Earnings. Converting complexity into simplicity — that is the beauty. I love clarity in my life, in my product, and in the work that I do.
// LEADERSHIP & TEAM MANAGEMENT
I DEFEND MY TEAM.
I am proud to say that I'm an extremely good leader today. I defended my team and stood by the management. Conveyed messages — bad and good — from leadership to my team, and vice versa. I lead from the front. We set our own ETAs and timelines with transparency. Our work was converted into SOPs and given across the organisation. We were the trendsetters. Building our own replacements: every single work can be converted into an SOP so the organisation never feels any backwardness.